Researched: Atom.com, BrandBucket.com, Dan.com, Afternic.com, Sedo.com, Novanym.com.
Key finding: Atom's individual domain page is the conversion engine — 9 payment icons, "Purchase Protection — 100% refund," "Recently viewed by 6+ buyers," "Track Price," and "Replies in 3 Min." Dan.com now redirects to Afternic (lease-to-own folded in). Novanym frames its tiny inventory as a strength ("created by branding professionals, not AI or a spreadsheet").
Output: 10 ranked improvement proposals (see Section 02). Priorities: #1 commission-savings badge, #2 payment icons + what's-included, #3 owner-replies badge.